How to Use WhatsApp Business App to Grow Your Business
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. But did you know that you can also use it for your business? Whether you are a small business owner, a freelancer, or an entrepreneur, WhatsApp Business app can help you connect with your customers, showcase your products and services, and grow your business.
In this article, you will learn what WhatsApp Business app is, why you need it, and how to use it effectively. You will also discover how to use WhatsApp Business platform, a more advanced solution for medium and large businesses, to scale your business and reach more customers. Let's get started!
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What is WhatsApp Business App and Why You Need It
WhatsApp Business app is a free app that allows you to create a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as the ability to send multimedia, free calls*, free international messaging*, group chat, offline messages, and much more.
*Data charges may apply. Contact your provider for details.
WhatsApp Business app is designed for small businesses that want to have a more personal and direct relationship with their customers. Here are some of the reasons why you need WhatsApp Business app for your business:
It helps you improve your visibility by creating a business profile with important information for your customers, such as your website, location, description, and contact details.
It helps you be more responsive to your customers by using automated messages or quick replies to answer common questions or greet them when they first message you.
It helps you organize your chats and contacts by using labels to categorize them based on their status, order, payment, or any other criteria.
It helps you showcase your products and services by creating a digital catalog that your customers can browse and order from within the app.
It helps you access your chats from your computer by using WhatsApp Web or Desktop.
How to Download and Set Up WhatsApp Business App
To get started with WhatsApp Business app, you need to download it from the Google Play Store or Apple App Store. You can use it with a landline or a mobile phone number, but each app must have its own unique phone number. You can also use both WhatsApp Business app and WhatsApp Messenger on the same phone if you have separate business and personal phone numbers.
Here are the steps to download and set up WhatsApp Business app:
Download the app from the Google Play Store or Apple App Store.
Open the app and agree to the Terms of Service.
Enter your phone number and verify it by entering the code you receive via SMS or call.
Create your business name and upload your logo. Note that you cannot change your business name once you set it up.
Choose a category for your business and add a short description.
Add your website, location, email address, and hours of operation.
You're done! You can now start using WhatsApp Business app to chat with your customers.
How to Use WhatsApp Business App to Communicate with Your Customers
Now that you have set up your WhatsApp Business app, you can start using it to communicate with your customers. Here are some of the features and tools that you can use to communicate with your customers:
How to Create a Business Profile and a Catalog
A business profile is a page that displays your business name, logo, description, contact details, website, location, and hours of operation. It helps your customers learn more about your business and trust you. You can edit your business profile anytime by tapping on the menu icon and then Settings > Business tools > Business profile.
A catalog is a collection of items that you can showcase to your customers within the app. It helps your customers browse and order your products and services without leaving the app. You can create and manage your catalog by tapping on the menu icon and then Settings > Business tools > Catalog. You can add up to 500 items to your catalog, each with a name, price, description, image, and link.
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How to Use Messaging Tools and Labels
Messaging tools are features that help you save time and be more efficient when communicating with your customers. They include:
Automated messages: These are messages that you can set up to send automatically when you are away, when you first receive a message from a customer, or when a customer places an order. You can customize these messages by tapping on the menu icon and then Settings > Business tools > Messaging tools.
Quick replies: These are messages that you can create and use to answer frequently asked questions or common requests. You can create up to 50 quick replies, each with a shortcut, a message, and an optional emoji. You can use a quick reply by typing "/" followed by the shortcut in the chat.
Labels: These are tags that you can use to organize your chats and contacts based on their status, order, payment, or any other criteria. You can create up to 20 labels, each with a name and a color. You can apply a label to a chat or contact by tapping on the label icon in the chat or contact list.
How to Use WhatsApp Web or Desktop
WhatsApp Web or Desktop is a feature that allows you to access your WhatsApp Business app chats from your computer. It helps you type faster, use keyboard shortcuts, and multitask more easily. You can use WhatsApp Web or Desktop by following these steps:
Open WhatsApp Web or Desktop on your computer by visiting or downloading the app from
Open WhatsApp Business app on your phone and tap on the menu icon and then WhatsApp Web/Desktop.
Scan the QR code on your computer screen with your phone.
You're done! You can now use WhatsApp Web or Desktop to chat with your customers.
How to Use WhatsApp Business Platform to Scale Your Business
If you have a medium or large business that needs more advanced features and tools to communicate with your customers at scale, you can use WhatsApp Business platform. WhatsApp Business platform is a solution that allows you to integrate WhatsApp with your existing systems and platforms, such as CRM, ERP, e-commerce, or customer service. It also enables you to use WhatsApp Business API and chatbots to automate and optimize your communication workflows.
Here are some of the features and tools that you can use with WhatsApp Business platform:
What is WhatsApp Business API and How It Works
WhatsApp Business API is an interface that allows you to connect your business software or platform with WhatsApp. It helps you send and receive messages programmatically, manage conversations at scale, and comply with WhatsApp's policies and best practices. You can use WhatsApp Business API for various purposes, such as:
Sending notifications and alerts: You can send timely and relevant information to your customers, such as order confirmations, shipping updates, appointment reminders, payment receipts, etc.
Providing customer support: You can respond to customer queries, complaints, feedbacks, requests, etc., using text, images, audio, video, documents, or location.
Enabling transactions: You can enable your customers to place orders, make payments, book services, etc., using interactive buttons or menus.
To use WhatsApp Business API, you need to have a verified business account on Facebook and apply for access through one of the official partners of WhatsApp. You can find more information about how to get started with WhatsApp Business API here:
How to Use WhatsApp Chatbots
A chatbot is a software program that uses artificial intelligence (AI) to simulate human conversation. It helps you automate and personalize your communication with your customers based on their inputs and preferences. You can use chatbots for various purposes, such as:
Providing information and education: You can use chatbots to share useful tips, guides, tutorials, FAQs, etc., with your customers to help them learn more about your products and services.
Collecting feedback and data: You can use chatbots to ask your customers for their opinions, ratings, reviews, suggestions, etc., to improve your products and services. You can also use chatbots to collect data such as email addresses, phone numbers, preferences, etc., to build your customer database.
To create a WhatsApp chatbot, you need to use a chatbot platform that supports WhatsApp Business API and allows you to design and build your chatbot without coding. For example, you can use Engati, Infobip, Landbot, or Kommunicate to create a WhatsApp chatbot in a few simple steps. You can also use templates or examples to get started quickly.
How to Use WhatsApp Shops and Facebook Ads
WhatsApp Shops is a feature that allows you to create an online store on WhatsApp and sell your products directly from the app. It helps you provide a seamless shopping experience for your customers and increase your sales. You can create and manage your WhatsApp Shop by using Facebook Commerce Manager.
Facebook Ads is a feature that allows you to create and run ads on Facebook, Instagram, Messenger, and WhatsApp. It helps you reach more potential customers, drive traffic to your website or WhatsApp Shop, and measure your results. You can create and manage your Facebook Ads by using Facebook Business Manager.
To use WhatsApp Shops and Facebook Ads, you need to have a Facebook Business account and a verified WhatsApp Business account. You also need to link your WhatsApp Business account with your Facebook Business account. You can find more information about how to use WhatsApp Shops and Facebook Ads here:
Conclusion and Tips for Success
In this article, you have learned how to use WhatsApp Business app and platform to grow your business. You have seen how to create a business profile, a catalog, messaging tools, labels, WhatsApp Web or Desktop, WhatsApp Business API, chatbots, WhatsApp Shops, and Facebook Ads. You have also seen some real-world examples of WhatsApp chatbots that can inspire you.
Here are some tips for success when using WhatsApp for business:
Always follow the WhatsApp Business Policy and Commerce Policy to avoid getting banned or blocked by WhatsApp.
Always get consent from your customers before sending them messages or adding them to your contact list.
Always provide value and relevance to your customers by sending them useful information, offers, updates, etc.
Always be respectful and professional when communicating with your customers.
Always test and optimize your chatbot performance by using analytics and feedback tools.
FAQs
Here are some frequently asked questions about WhatsApp for business:
Q: How much does it cost to use WhatsApp Business app or platform?A: WhatsApp Business app is free to download and use. WhatsApp Business platform charges a fee for sending messages through the API or using chatbots. The fee varies depending on the country and the type of message. You can find more information about the pricing here:
Q: How can I verify my WhatsApp Business account?A: Verification is a process that confirms that a phone number belongs to a business account. Verification is currently limited to a small number of businesses that meet certain criteria. You can apply for verification through one of the official partners of WhatsApp. You can find more information about verification here:
Q: How can I backup or restore my WhatsApp Business chats?A: Backup is a feature that allows you to save your chats and media to Google Drive or iCloud. Restore is a feature that allows you to recover your chats and media from Google Drive or iCloud when you reinstall the app or switch phones. You can backup or restore your chats by following these steps:
Q: How can I delete or deactivate my WhatsApp Business account?A: Delete is a feature that allows you to remove your account from your phone and erase your chat history. Deactivate is a feature that allows you to temporarily disable your account if your phone is lost or stolen. You can delete or deactivate your account by following these steps:
Q: How can I contact WhatsApp support?A: If you have any questions or issues with WhatsApp Business app or platform, you can contact WhatsApp support by following these steps:
I hope you found this article helpful and informative. If you have any feedback or suggestions, please let me know in the comments below. Thank you for reading and happy WhatsApping! 44f88ac181
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